12 Essentials on the Future of Mobile Marketing is the third of a three part series Savvy Digital Citizenship. Offered by Impact Hub Boston, this series aims to help start-ups, entrepreneurs, and individuals align themselves and their businesses with the changing digital landscape.
Mobile is the buzzword of the year, but what does it mean for startups and causes? Learn how both brands and social entrepreneurs must have a mobile content strategy to be relevant, and how to reach your stakeholders in the fluid world of mobile. Learn how mobile technology impacts different populations, creates new engagement opportunities, and challenges our design thinking–all in the context of spreading your message via a device that will shortly outnumber people on this planet.
Speaker: Joseph Carrabis, Author, Reading Virtual Minds, Founder, NextStage
Joseph Carrabis has been awarded four patents in the fields of neuroscience, psycho-linguistics and marketing, published over 25 books, 1000 popular press articles, papers in peer-reviewed journals and presented at business and science conferences in five fields of expertise. He’s internationally recognized in social marketing, neuromarketing, gender-based and cultural marketing, his data designs and algorithms have been adopted by Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney among others. His market research methods and results have been used by Bayer, Bristol-Myers, The World Bank, Mitre, Fidelity and others. Carrabis has served as Chief Research Scientist, NeuroMarketer-in-Residence, Director of Predictive Analytics, Lecturer in PsychoLinguistics and held professorships in An-thropology, Psychology and Business, and was Series Editor for Sam’s Database Per-formance Library. He currently serves as Senior Research Fellow at Annenberg’s Center for the Digital Future, Senior Research Fellow and Board Advisor to the Society for New Communications Research, and is one of the original UN-NYAS’ Scientists Without Borders. He’s advised Nissan, P&G, Nestle’s, SONOCO, AT&T, Fidelity and political candidates and parties worldwide.
Photo Credit: European Parliament via Compfight cc