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Digital Marketing Fall Lunch & Learn: Advanced Google Analytics
November 9, 2017 @ 12:00 pm - 1:00 pm
You’ve got the basics of Google Analytics figured out: you know your bounce rate, can track your visits, even looked at some geolocation.
Now, you’re ready to explore this powerful tool to really drive results for your organization. Set up conversion tracking, explore the user experience of your site, and harness the full capabilities of Google Analytics with this advanced Lunch and Learn.
Join Google AdWords Certified Professional Christina Inge as she shares the advanced secrets to Google Analytics, that will have you discovering marketing gold in your data.
In this Lunch and Learn, you will discover:
• How to analyze the Content view to discover what your customers really care about
• User flows and how to make sense of them to improve your website
• Conversion goals and how to set them up to measure your conversions
Learn more Google Analytics in this interactive session!
This event is free for Impact Hub members and $15 for the general public.