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Digital Marketing Fall Lunch & Learn: Google AdWords
September 29, 2017 @ 12:00 pm - 1:00 pm
Advertising on Google is one of the most effective ways to show up quickly in relevant search results. Over 80% of consumers turn to Google search first when looking for products and services, so you want to be front and center. Christina Inge, a Google Certified AdWords Professional with over 8 years’ experience in PPC advertising, will give you a beginner crash course in creating effective Google ads that get results.
We will cover:
• Keyword research–finding the right keywords to get results
• Writing ads that get results
• Landing pages 101
• Measuring your ad results and tweaking your ads
Bring your laptops, and join Thoughtlight for the kickoff event to our monthlong Google AdWords challenge that will have you creating and launching your first Google ad in just 3 weeks.