You’ve seen promising businesses fail, and often wonder what they could’ve done to succeed. Look no further–you’re about to find out how to vet your idea before you go to market. Senior lecturer and head of the Center for Marketing Technology at Bentley University, Ian Cross, is coming to speak at Sleek! Cross will be coming to teach us about doing the right marketing research to predict the future of your business or product.
Uncovering your hidden competition—even when you think you don’t have any
Finding your target audience and learn exactly what will make them buy
Testing your idea before committing to new product or service
Getting feedback when your idea is confidential