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Native Video: The Opportunity & The Urgency

July 31, 2015 @ 1:00 pm - 2:00 pm

Is video the new oil?

Stephen King thinks so! Facebook introduced Native video services in mid-2014.

They arrived without a squeak, and today remain mostly unrecognized by the majority of Facebook users (consumers).

However, some very clever technological changes have resulted in significant impact for marketeers.

So much so that last December the number of branded videos uploaded to Facebook exceeded the number shared to YouTube for the first time ever.

In May 2015, Social Bakers and Business Insider revealed startling research showing how brands are moving their video assets aways from YouTube to Facebook #ENGAGE2015.

Stephen has been advocating this approach since October 2014, and launched a new wave of branded Social Ready Video services for this “new” generation of content.

Attend this session and share your thoughts with Stephen on:

The latest Social Baker research (from #ENGAGE2015) which shows that Facebook videos are taking over from YouTube Stephen’s own work shows that video content on Facebook is at least 4x more effective than other content
how, when you use video on Instagram, Facebook, Vimeo, YouTube, LinkedIN… suddenly your investment and impact rockets.


CIC Cambridge – Havana Room
1 Broadway, 5th Floor
Cambridge, MA 02142 United States
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