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Boosting Your Digital Presence with Social Media: Savvy Digital Citizenship #1

October 27, 2014 @ 6:00 pm - 8:00 pm

There’s no doubt that digital media–from mobile to social media–has the power to create movements, inspire others, and create sustainable business. Savvy Digital Citizenship is a three-part series from Impact Hub Boston that aims to give social entrepreneurs the tools to build your visibility online.
Boosting Your Digital Presence with Social Media
Twitter has moved governments, created entire businesses, and sparked sales. But do you know how to use it effectively? What is the right approach for an emerging company on Twitter to gain followers, build awareness, and most of all, gain traction?
Join Hstry founder Thomas Ketchell in this lively interactive session on using social media to promote awareness. Learn how to raise your digital presence using Twitter effectively as a startup to gain some momentum by being active and listening. The key, according to Thomas, is having a solid content strategy that boosts your SEO rankings and in turn visitors to your website. We’ll explore the intersection of social, content, and SEO with effective tactics and inspiring case studies. Learn from a startup founder who’s used social channels to build an audience and gain measurable traction in less than 12 months.
Speaker: Thomas Ketchell, Co-Founder, Hstry
Thomas

Thomas Ketchell is co-founder Hstry, which relives historical events through a first-person perspective to bring history to life. Hstry is now providing interactive timelines of historical events for both elementary and secondary schools across the globe in line with their vision to become the leading digital learning platform for history.

He holds a BA in History & Chinese Studies as well as a postgraduate degree in Business & Development. Prior to founding Hstry, he worked in development roles, including East Africa in 2010 where he built biogas systems. Whilst living in Beijing, he experienced the dreadful quality of the air on a daily basis. Wanting to alert people back home what it was like to breathe in this dirty air, he decided with his colleague Steven Chiu – to re-enact on social media the 1952 Great Smog of London. The success of this re-enactment led to worldwide coverage, which encouraged both Steven and Thomas to co-found Hstry. Hstry is now providing interactive timelines of historical events for both elementary and secondary schools across the globe in line with their vision to become the leading digital learning platform for history. Thomas has given talks across Europe and the US and has recently given a TedX Talk in Liège on “Teaching History in the 21st Century”.

Details

Date:
October 27, 2014
Time:
6:00 pm - 8:00 pm
Event Categories:
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Event Tags:
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Organizer

Scott Novotny
Phone:
203-246-6974
Website:
impacthubboston.net

Venue

CIC Cambridge – Havana Room
1 Broadway, 5th Floor
Cambridge, MA 02142 United States
+ Google Map
Phone:
6172254300
Website:
cic.us