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Tools for Impact: Building Your Personal Brand

December 12, 2016 @ 5:30 am - 7:00 pm

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You have incredibile talents…learn how to communicate your potential online and in person.

In this hands on workshop, learn what a personal brand is and why it touches everything you do. You’ll have the opportunity to define the positioning of your brand: what stakeholder problems are you solving, your rational brand values: what are you known for doing, and your emotional brand values: what are you seen to care about? You’ll walk away with tangible tools to clarify, communicate, and own your personal brand.

Speaker Bio

Rachel Spekman

Director of Programming, MassChallenge

Rachel loves community building, startups, and the thriving scene for both in Boston. As the Director of Programming, she is committed to helping entrepreneurs win by developing relationships across MassChallenge constituents. She collaborates with mentors, investors, speakers, judges, industry champions, and alumni to exceed program expectations.
Rachel hails from the great state of New Jersey, but now considers Boston home. She has an MBA from Simmons College, a Masters in Education from Lesley University, and a B.A. from Rutgers University. She serves on Mayor Walsh’s ONEin3 Council and is a Fields Corner Main Street Board Member. Prior to MassChallenge, she worked with startup teams at educational, non-profit, and for-profit organizations. You can find her on her bike, traveling, reading, eating, or spending time with her dog Maho.


Moms as Mentors


Impact Hub Boston – 20th Floor
50 Milk Street, 20th Floor
Boston, MA 02109 United States
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